Senior Demand Manager - Marketing

Sunnyvale, CA

Description:

SafeBreach is a pioneer in the emerging category of Breach and Attack Simulation (BAS). The company's groundbreaking platform provides a "hacker's view" of an enterprise's security posture to proactively predict attacks, validate security controls and improve SOC analyst response. SafeBreach automatically executes breach methods with an extensive and growing Hacker's Playbook™ of research and real-world investigative data. With headquarters in Sunnyvale, CA, the company is funded by Sequoia Capital, Deutsche Telekom Capital, Hewlett Packard Pathfinder, PayPal and investor Shlomo Kramer. 

The Sr. Manager / Director of Demand Generation will be responsible for expanding our lead generation pipeline and accelerating our sales and revenue growth. You will develop and execute creative demand generation campaigns in our target market and help deliver pipeline to our sales team and partners

This role is for those who thrive in a startup environment, are highly analytical, metrics-driven and enjoy the satisfaction of tackling new challenges. Your success will be measured on programs designed and delivered in order to drive interest and engagement in our target market, high response rates, and quality opportunity conversions. 

What you’ll be doing:

  • Develop and manage high-impact lead generation and nurture programs and deliver a steady pipeline of high-quality leads to our sales teams
  • Determine the right mix of campaign elements to drive results
  • Direct the creative process for new lead generation initiatives and guide external teams by setting clear creative direction and sharing strategic guidance
  • Support trade shows and field events by developing and executing creative ideas for promotions, and integrating campaigns with events to drive traffic and post-event engagement
  • Establish metrics, and track and measure marketing programs and their impact on pipeline
  • Manage lead and opportunity tracking and deliver regular program performance reports with recommendations for campaign improvements
  • Participate in regular sales calls, quarterly planning and review cycles

Requirements:

  • 7-10 years of Marketing experience in B2B lead generation and working closely with Sales
  • A track record in developing and executing successful highly targeted B2B lead generation campaigns – show us your campaign plans and metrics
  • Highly analytical mindset and a metrics driven approach to your programs
  • The ability to drive BIG high-impact results with small program budgets
  • Previous experience in a start-up environment, driving high quality leads in target market and the ability to show Marketing’s impact on the sales pipeline
  • The ability to handle multiple projects simultaneously and meet tight deadlines
  • A delivery-oriented, can-do, hands-on personality
  • Excitement about rolling up your sleeves and working with a small team to get the job done, even if you sometimes need to do things that are outside of your direct job description. The whole “not my job” thing doesn’t fly here
  • Thriving in a high-energy, high-intensity team environment
  • Exceptional creative and writing skills for developing marketing messages and themes
  • Proficiency in using Marketing automation and CRM tools for executing campaigns and tracking results
  • Experience in the cyber security industry is a plus